Through transparent, authentic relationships between brands and consumers - and which are measured in outcomes - we aim to fundamentally change the way brands approach marketing.
As current dominant channels (e.g., Facebook, Amazon, and Google) offer decreasing returns on investment, diversifying marketing portfolios will become increasingly important.
These overpriced marketing channels can be replaced with partnership marketing. The most effective partnership marketing tactics - including affiliate, influencer, content, mass media, and B2B partnership marketing - are scalable, profitable, and sustainable.
Accelerating growth requires us all to rely on tried-and-true values. We value relationships. In collaboration with our partners, teams, and clients, we own our work and expect them to be accountable for it. Our goal is to continuously learn and grow - to excel and improve, and to raise the industry's standards.